The importance of mobile optimization in digital marketing
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What is mobile optimization? Mobile optimization is the process of modifying your website's content so that visitors using mobile devices have an experience that is tailored to their device. Optimized content easily flows between desktop and mobile devices to provide an exceptional user experience. Why do we use mobile optimization in digital marketing ? To enhance the user experience for those who access digital material on mobile devices like smartphones and tablets, we use mobile optimization. Mobile optimization is now crucial for businesses to stay competitive and satisfy the expectations of their customers as more people use their mobile devices to browse and shop online. Here are some of the reasons why we use mobile optimization: For many people, mobile devices are now their primary source of internet access. According to Statista, mobile devices will account for more than half of all internet traffic worldwide in 2021. Mobile optimization ensures that your websit...